Success Case: Meta Ads Strategy to Capture International Real Estate Leads

Attracting international clients is one of the biggest challenges for real estate agencies operating in tourist-focused areas. In this success story, we show how MAINIADS helped a real estate company generate a steady flow of qualified leads from foreign markets through a precise strategy based on Meta Ads native lead forms, automation, and localized creative content.

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The challenge: attracting international leads interested in Spanish coastal properties

The client had a strong property portfolio aimed at foreign buyers looking for homes along the Mediterranean coast. However, they faced three key barriers:

• They were unable to reach truly interested foreign audiences.
  
  
• Their website generated very few qualified leads.
  
  
• Their messaging was not adapted to the language or cultural context of their target users.
  

The goal was clear: capture qualified foreign leads interested in buying property in Spain, with a smooth registration experience and fast commercial response.

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The strategy: segmentation, native lead forms, and conversion

At MAINIADS, we developed a lead generation strategy focused on Meta Ads, built around three key pillars:

1. Precise segmentation of international audiences

• We defined ideal buyer profiles by country, language, interests, and purchasing power.
  
  
• We launched segmented campaigns targeting users in the UK, Germany, and the Netherlands, among others.
  

2. Optimized native forms on Meta Ads

• We created native lead forms in the user’s language, accessible directly from the ad.
  
  
• The forms were limited to essential data (name, email, phone), with optional qualifying questions (property type, budget).
  

• Each campaign featured tailored visuals and messages based on the lifestyle, benefits, and investment opportunities in Spain.
  

The result was a fast, accessible, and high-converting form, designed to attract the ideal foreign buyer.

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Automation: leads ready for action

One of the client’s main issues was managing leads manually—downloading files, duplicates, delays in contact… all of which slowed down the sales process.

We solved this by implementing full automation with Make:

• Leads were automatically pushed into their CRM.
  
  
• Instant notifications were sent to the assigned sales rep.
  
  
• Each lead was tagged and prioritized based on origin and interest.
  
  
• We used AI to summarize and score each lead in real time.
  

This enabled the sales team to respond quickly and efficiently, a key factor in high-value decisions like property investments.

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Results achieved

Once the strategy was launched, the results were both measurable and impactful:

• +200% increase in leads compared to the website alone — driven by optimized forms and segmentation.
  
  
• 45% lower cost per lead than previous campaigns — thanks to improved targeting and frictionless capture.
  
  
• 80% of leads came from the UK, Germany, and the Netherlands — validating our audience segmentation approach.
  
  
• 15% of leads booked an in-person property visit — proving not just interest, but true intent to purchase.
  

A simple, effective strategy tailored to the reality of international buyers — no technical hassle, just results.

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Conclusion: capturing international leads is within reach

This success story shows the real potential of Meta Ads native lead forms, when combined with smart audience segmentation and automated workflows. At MAINIADS, we help real estate businesses scale their international lead generation—seamlessly, efficiently, and with a clear focus on conversion. Your sales team only needs to do what they do best: close deals.

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