Local SEO Success Case: How a Renovation Company Reached the Top of Google Maps in Alicante

Local SEO has become one of the most powerful tools for businesses looking to attract customers in their geographic area. In this success story, we explain how MAINIADS helped a renovation company in Alicante climb the Google Maps rankings and significantly improve its commercial results, without major advertising investments.

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The challenge: zero local visibility on Google Maps

The company, specialized in full-scale renovations in Alicante, had a Google Business Profile but did not appear among the top positions on the local map. This limited its visibility and made it difficult to attract new customers.

Our mission was clear: to optimize its profile to improve local positioning and turn it into an active channel for capturing qualified leads.

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Strategies applied to boost local SEO

1. Strengthen the keyword in the business name and category

The original business name did not include the service or the location. This made it difficult for Google to understand what it offered.

So, we added the main keyword (“renovations”) directly to the profile name and ensured that the business category matched its main service exactly.

Result: greater immediate relevance in related local searches.

2. Optimize the business description with keyword research

The original description was generic and did not include all the relevant keywords — as a result, Google didn’t associate it with local searches.

We carried out a keyword research specifically for Alicante, using tools like Semrush to identify the most searched terms.

Then we rewrote the description, integrating those keywords naturally and highlighting the company’s key services and value proposition.

Result: stronger semantic association with relevant searches in the area.

3. Geolocated photos to reinforce the location

The company uploaded photos directly to Google without geolocation. The images did not include coordinates or location data, so they didn’t reinforce local positioning.

We used tools like GeoImgr to add GPS coordinates from Alicante to each image and uploaded them optimized to the profile.

Result: reinforcement of local context and improved visibility due to geographic relevance.

4. Take care of your reviews

The business had very few reviews and didn’t manage them: it didn’t request new ones and didn’t respond to the existing ones.

We implemented a system to actively request reviews at the end of each project (using a direct link and QR code).

We responded to all reviews (both positive and negative), and kept business hours updated on Google to avoid misunderstandings that could lead to complaints or negative ratings.

Result: exponential increase in user trust and improved CTR in local results.

5. Extra useful tips

Add all the services you offer and write an optimized description with keywords for each one.

• Stay active: post updates and upload new project photos regularly.
• Add your social media profiles (Facebook, Instagram, LinkedIn…) to your listing.
• If you don’t have a website, create one as soon as possible — it’s key for trust and local SEO.

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Results obtained in just 3 months

The full optimization of the Google Business Profile delivered fast, measurable results:

• +85% more views on Google Maps: thanks to better categorization, optimized name, geolocated images, and regular activity that increased local relevance.

• +60% more calls and quote requests: by improving the profile’s trust with active reviews, clear information, and fast responses, more users decided to contact the business directly from the listing.

• +70% increase in website traffic: the profile optimization with visible links and a better description motivated users to visit the website to learn more.

• +30% increase in new customers acquired: the growth in visibility, reputation, and traffic led to more qualified contacts and closed projects.

• +25% increase in revenue attributed to the optimized profile: by converting better and attracting more volume, the listing became a profitable lead generation channel.

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Conclusion: an optimized business profile is a sales channel

This case shows that local SEO is not just about filling out a profile, but about building an active customer acquisition tool. At MAINIADS, we help our clients turn their Google listing into a constant source of traffic and business.

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