A well-written idea is worth more than a thousand renders.

With generative AI, what previously required casting, production, and post-production can now be generated in seconds. But the key is not in speed. It’s in precision.

AI doesn’t guess what you imagine.It needs you to tell it in detail. In its language. And with intention.

The prompt is the new creative tool.

It’s not just a phrase. It’s a compact artistic direction. A strategic instruction that, if well formulated, can generate surprising visuals ready to use in high-performance campaigns.

A good prompt must be clear, specific, and coherent. When the description is ambiguous or too general, AI has to “guess” what the user wants, which can result in irrelevant images or ones far from the original intent.

For example, simply asking for “a beautiful landscape” can generate thousands of variations, from snowy mountains to tropical beaches.
On the other hand, a prompt like “a mountainous landscape at sunset with a lake reflecting the orange sky and autumn trees” guides the AI more precisely on what it should generate.

In summary, a well-formulated prompt not only facilitates communication between the user and the AI, but also maximizes the creative potential of the tool, reducing iteration time and getting closer with greater fidelity to the user’s vision.

And yes: the best results are still in English.
Why?
Because visual models are trained with millions of descriptions, references, and styles… in English.
It’s the language where they better understand light, composition, tone, and visual narrative.

Example of a prompt oriented to digital marketing:

"Generate a hyper-realistic, ultra-detailed editorial-style photo taken with a high-end DSLR camera (Canon EOS R5 or equivalent) and a prime 85mm f/1.2 lens. The image features a single, sleek, minimalistic skincare product — a frosted glass serum bottle with a matte white dropper cap — placed elegantly on a polished white marble slab. The setting is bathed in soft, natural diffused light streaming from a large window off-frame, casting gentle, barely-there shadows that add depth without overpowering the composition. The background is pure white with subtle gradients, giving a clean, breathable feel. The brand of the skincare product is called “Skincare solutions”.

The bottle should have light condensation or a soft dew effect to evoke freshness. Every texture must be visible: the smoothness of the glass, the cold, porous quality of the marble, and the subtle reflection beneath the bottle. No human presence. No props. The focus is on the product’s purity and effectiveness. The overall aesthetic must feel luxurious yet understated — as if it belongs in the pages of Vogue or an Aesop campaign. Ensure impeccable sharpness, perfect exposure, and soft bokeh that isolates the product and elevates its elegance. Final look should feel aspirational, calm, and instantly ready for a premium Instagram ad campaign."

‍

‍

And the best part: with tools like ChatGPT, you can refine these prompts, explore variations, adapt styles, and build a complete set of visual assets for your entire campaign from a simple idea.

‍

‍

‍
Less briefing. More results. Less production. More creativity.

If you know how to describe it, you can generate it. And if you know what you want it for, you can turn it into performance.
AI doesn’t replace talent. It amplifies it.

With just a well-defined prompt, you can generate designer-quality images: coherent, impactful, personalized.
Detail your idea well, and AI takes care of the rest.